SPECIALIZED PEDIATRIC & ORTHODONTISTS

Braces & Kids is a specialist clinic in pediatric dentistry and a leading dealer of Invisalign aligners in the western suburbs, recognized for achieving the highest conversion rates of the latest aligner technology.

Keyword Research: Conducted thorough keyword research to identify high-value search terms related to pediatric dentistry and Invisalign aligners.

• On-Page SEO: Implemented on-page SEO best practices, including meta tags, header tags, and keyword-rich content.
• Content Creation: Developed engaging and informative content that addresses the needs and concerns of parents seeking pediatric dental care and Invisalign aligners for their children.
• User Experience (UX): Designed a user-friendly layout with clear calls-to-action to guide visitors towards making an appointment or inquiry.
• Mobile Optimization: Ensured the landing page is fully responsive and optimized for mobile devices.

• Campaign Setup: Created targeted Google Ads campaigns focusing on keywords related to pediatric dentistry and Invisalign aligners.
• Ad Copywriting: Developed compelling ad copy that highlights the unique selling points of Braces & Kids and encourages clicks.
• Bid Management: Optimized bids to maximize ROI while staying within budget.
• Performance Tracking: Monitored campaign performance closely, making adjustments as needed to improve click-through rates (CTR) and conversion rates.
• Landing Page Integration: Directed ad traffic to the newly optimized landing page to ensure a seamless user experience and higher conversion rates.

• Realistic Approach: Developed a social media strategy that reflects the real-life experiences and success stories of patients.
• Content Calendar: Created a content calendar with a mix of informative posts, patient testimonials, educational videos, and interactive content.
• Community Engagement: Actively engaged with followers by responding to comments and messages, and encouraging discussions.
• Influencer Collaboration: Partnered with local influencers and parent bloggers to expand reach and credibility.
• Analytics and Reporting: Regularly analyzed social media metrics to measure the effectiveness of the strategy and make data-driven adjustments.

• Enhanced Online Visibility: Successfully increased organic traffic to the landing page through targeted SEO efforts.
• Effective Lead Generation: Achieved significant lead generation through well-optimized Google Ads campaigns.
• Engaging Social Media Presence: Developed a realistic and relatable social media strategy that resonated well with the target audience, leading to higher engagement and follower growth.

The website of Braces and Kids had a number of errors like misdirecting links, links which did not work, Missing blog topics, Misaligned layout, and outdated content. We started with correcting all these errors first hand after that On page (technical seo) was done. On page was done keeping in mind the location they served i.e. Kandivali (But Mumbai was also used to cater to a wider audience). Local seo approach was taken for B&K as its main business area is Kandivali and nearby stations. Local ads and search ads were also run on Google for B&K to promote lead inquiries and clinic visits. Ads related to offers, boost posting and book an appointment were done on social media platforms (Facebook and Instagram)