Baskin Robbins
Baskin-Robbins is a globally loved ice cream brand, renowned for its diverse flavors and premium frozen treats. With a strong presence in India, it combines quality, innovation and fun to offer a unique dessert experience. The brand is expanding its digital presence to connect with modern customers through engaging and seamless online experiences.
CLIENT BRIEF
- Enhance Baskin-Robbins’ digital presence through a clean and engaging UI framework.
- Present an interactive design prototype suitable for Baskin-Robbins India.
- Deliver a solution that reflects the fun, colorful and premium personality of the brand.
CLIENT REQUIREMENT
- Design a unique UI layout that resonates with the Baskin-Robbins brand identity.
- Ensure responsive design compatible with mobile and web platforms.
- Provide a clickable prototype to visualize user interaction.
In Collaboration with Zero Solutions
Zero Solutions is a Mumbai-based IT company known for its innovative digital services and solutions. In 2019, they reached out to us with an opportunity to design the User Interface for Baskin-Robbins — one of the world’s most iconic ice cream brands. This collaboration aimed to craft a modern, visually engaging UI that would elevate Baskin-Robbins’ digital presence and customer experience.
Below is the letter shared with us, which served as the foundation for beginning the UI development. This letter, along with internal references and approvals, marked the starting point of our creative work for the brand.
The following screen(s) represent the User Interface developed for Baskin-Robbins during the initial phase of the project. Designed with a focus on brand vibrancy, simplicity and user-friendliness, the UI aimed to bring the joy of ice cream into a digital space — while staying true to Baskin-Robbins’ global identity.
