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Amfah

5 min read

AIR QUALITY TREATMENT (OEM)

Experience the beauty of nature and its plethora
Take a break from your unvarying city life, in the arms of mother nature.

CLIENT BRIEF

  • Amfah India focuses on providing air quality solutions products.
  • We focused upon selling their product line of 
  • Niche specific market, also raise awareness about Rh importance
  • Highlight how amfah extended it’s support to the frontline workers during COVID-19

CLIENT REQUIREMENT

  • Website Corrections/Development 
  • Lead Generation – PPC Campaigns (only Google)
  • Search Engine Optimization S.E.O
  • Website Maintenance for Sister Concerns Companies
  • Technology Consultancy

SEO

There are multiple brands who are competing for the same keywords (i.e. dehumidifiers, portable dehumidifiers, industrial dehumidifiers, etc.) So to rank the website organically it became important to create content around keywords which are very important to the brand niche and also new keywords (like queries, searches, etc) which have low to mid monthly searches. To find new keywords we used Google’s tool Keywords planner, also SERP was used to see what types of blogs are trending and what people are searching related to the product ‘dehumidifier’. After we got all the useful keywords it was time to implement it on the ads, website content, blog, google my business, etc to increase the relevancy score of the overall website. As backlinking plays an important role in SEO, link submissions were done on the website with high domain authority (DA). Blogs were created and published on different site genres like social bookmarking, yellowpages, local listing sites, profile creation (Eg: Indiamart), etc. All the above helps to increase the organic searches of the brand online.

SEO Strategy and Actions

  1. Keyword Research:
    • Competitive Analysis:
      • Identified high-competition keywords (e.g., dehumidifiers, portable dehumidifiers, industrial dehumidifiers).
    • Keyword Planner:
      • Utilized Google’s Keyword Planner to discover new keywords with low to mid monthly search volumes.
    • SERP Analysis:
      • Analyzed Search Engine Results Pages (SERP) to determine trending blogs and common search queries related to dehumidifiers.
  2. Content Creation and Optimization:
    • Content Strategy:
      • Focused on creating content around both high-competition and newly discovered keywords.
      • Ensured content relevance to the brand niche and user search intent.
    • Implementation:
      • Integrated targeted keywords into ads, website content, blogs, and Google My Business listings.
      • Aimed to improve the relevancy score of the website.
  3. Backlinking:
    • High Domain Authority (DA) Sites:
      • Submitted backlinks on websites with high domain authority to enhance SEO performance.
    • Blog Creation and Publication:
      • Developed and published blogs on various platforms:
        • Social Bookmarking Sites: To increase content visibility and drive traffic.
        • Yellow Pages and Local Listing Sites: To improve local SEO and business visibility.
        • Profile Creation Sites (e.g., Indiamart): To establish authoritative backlinks and enhance brand credibility.
  4. SERP Optimization:
    • Relevant Content:
      • Created and published relevant content based on trending topics and user queries.
      • Focused on providing valuable information to attract organic traffic.
    • Ongoing Monitoring:
      • Continuously monitored SERP trends to adjust content strategy and maintain competitiveness.

ACTIONS TAKEN

  1. Website Corrections:
  • Identified and resolved critical errors to improve user experience.
  • Implemented changes to ensure the removal of malicious software and unreliable claims.
  1. Ad Account Restoration: 
  • Coordinated with the Google team to remove penalties from the ad account.
  1. SEO Optimization:
  • Conducted on-page (technical) SEO for the website.
  • Implemented new keywords related to primary products (e.g., dehumidifiers) into the website content, especially on the homepage, to maintain relevancy scores.
  1. Ad Campaign Development:
  • Launched initial ad campaigns to drive traffic to the website and increase awareness of AMFAH and its products.
  • Created multiple ad variations targeting different audience segments for higher quality leads.
  1. Content Strategy:
  • Developed blog topics on trending issues related to the industry.
  • Optimized website content according to the ad campaigns for better performance.
  1. Off-Page Submissions:
  • Engaged in off-page SEO activities to enhance the website’s authority and ranking on the Search Engine Result Page (SERP).
  1. Lead Generation Enhancements:
  • Integrated a pop-up form on the website to capture leads more effectively.

RESULTS ACHIEVED

  1. Website Performance:
  • Errors resolved, resulting in improved user experience.
  • Malicious software and unreliable claims removed.
  1. Ad Account:
  • Penalties lifted, leading to better ad performance.
  1. SEO and Content:
  • Improved on-page SEO with relevant keywords.
  • Enhanced content relevancy and engagement.
  1. Ad Campaigns:
  • Increased website traffic and awareness.
  • Higher quality leads generated through targeted ads.
  1. Lead Flow:
  • Increased lead generation through the integrated pop-up form.
  1. SERP Ranking:
  • Improved ranking on search engine results pages due to combined SEO efforts

ADS

The website had critical errors like Malicious software, Unreliable claims, etc because of which the ad account was penalised and the ads were not performing.

To solve these errors we were constantly working on the website changes and to remove the penalty from the ads account we coordinated with the google team. Once these issues were solved our main concern was leads and organic growth of the website. We started with all the errors on the website which may result in bad user experience and corrected it. On page (technical seo) was done for the website and new keywords which we were going to use in ads and got it  implemented on the website in form of content on the homepage to maintain a good relevancy score (Our main product was dehumidifier so most of the content was created around it).

The 1st ads which we created were to drive traffic to the website and make people aware of Amfah and its products online. Soon we created multiple ads targeting different audience segments for better quality leads (Like industry and queries related keywords). Along with the ads there were off page submissions, blog topics creations on trending topics, and content optimization on the website according to the ads were done for a better output. All these resulted in better leads output and increased ranking of websites on the Search Engine Result Page (SERP). We also integrated a pop up form on the website to increase the lead flow for the brand.

UI DESIGN

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