DEVELOPED ORGANIC FARMLANDS

RUIA AGRO FARMS specializes in offering organic developed farmlands with attached farmhouses. Cosmic Entertainment has provided a comprehensive suite of services to enhance RUIA AGRO FARMS’ brand presence, digital footprint, and lead generation capabilities.

• Crafted a cohesive brand identity that reflects the organic and eco-friendly values of RUIA AGRO FARMS.
• Designed a brochures, color palette, and typography that align with the brand’s vision.
• Created brand guidelines to ensure consistency across all marketing materials.

• Developed a user-friendly, responsive website with a focus on showcasing the organic farmlands and farmhouses.
• Integrated advanced features like virtual tours, interactive maps, and easy navigation to enhance user experience.
• Implemented SEO best practices to improve search engine rankings and organic traffic

For Ruia keywords which promoted users to buy a farmhouse, farmland or organic plots were used also searches like farmhouse with pool & villas, vacation homes, second homes, etc were used for these brands. Google’s Keywords planner and SERP queries and blog topic reference were used for keywords research. Blogs and content were created around these keywords and were implemented on the website. Also the website’s layout was made more attractive and numerous CTA’s (pop-up form, book a site visit, get detail on whatsapp) were used on the website to generate enquiries when people land on the website. Also, new content was introduced (amenities page, distance from prime locations, farming techniques, price, etc) on the website so that users can get clear information about the project. AltText for images were implemented, URL’s were properly defined, keywords were added in the content.

THE LENS TRIED, BUT WHAT WAS CAPTURED WAS NOT EVEN HALF OF WHAT OUR EYES SAW.

• Conducted professional photoshoots and videography sessions at the farm sites.
• Produced high-quality images and videos that capture the essence of the organic farmlands and luxurious farmhouses.
• Created promotional videos for social media and the website, highlighting key features and benefits.

Ruia Agro Farms located at 70 kms from Mumbai was what Team Cosmic had set out to cover.“

Objectives we had were:
-Capturing the beautiful sunrise
-Documenting the way to the farm
-Covering our farm plots,second homes,amenities,offerings etc

Team Cosmic loves Sundays like these, a road trip with the team, doing work that we love and the after magic that our post production team creates makes it all worth it.We tried doing justice to the farmlands by capturing the most of it but the place is more of an experience.

• Designed and executed targeted ad campaigns across Google, Facebook, and Instagram.
• Utilized advanced targeting techniques to reach potential buyers and investors.
• Optimized ads for high conversion rates, resulting in a significant increase in leads.

• Designed and printed branded materials including brochures, flyers,and banners.
• Developed on-site branding elements like signage, posters, and informational displays to enhance the visitor experience.
• Ensured all printed materials maintained the brand’s aesthetic and messaging consistency.

• Integrated advanced technical support systems to streamline operations and improve customer service.
• Implemented CRM software to manage leads, follow-ups, and customer interactions effectively.
• Provided training and support to the RUIA AGRO FARMS team to ensure smooth adoption and usage of new technologies.

ROI STRUCTURED PLAN WITH REAPING
CONVERSIONS ACROSS DIFFERENT CAMPAIGNS

Phase I :- Ruia wanted a good quantity of leads on a daily basis for their sales team to call. We turned to facebook ads to generate high quantity leads for the business on a daily basis. Many ads were created for targeting different audience segments to generate leads and also to analyse which audience set gives the highest lead count. Ads were optimised and leads were provided on a daily basis. Based on the analysis of all the ads we kept narrowing it down to ensure better quality of the leads with quantity (Factors considered while narrowing down the audience was location, interest, job roles, better performing ad, age, etc). Website was also reconstructed as the previous website had a very old layout. New images, content and layout was introduced. Keywords related to farmhouse, organic farming, farmland, agricultural plots are used in the content which was on the website. Similarly google ads (like search, display & video ads) were created using the same keywords to promote website/brand on search engine results page (SERP) for better qualified and interested leads.

Phase II :- After all the analysing of the ads we started targeting the users who showed the most interest in the ads and raised an inquiry for the project. To optimise the ads further every single lead was examined (by looking which ads were these leads from, what are the clients saying, where are they from, their job roles, location, etc). Upon analysis the best performing ads were further enhanced and the low performing ads were stopped. New ads were then created using that specific audience set to target quality leads. Also better images of the farms, interiors, amenities were clicked accompanied by elaborative copies to support and enhance the ad strength (both for fb and google ads). New calls ads are created to motivate users to make a call about their requirement. Also new retargeting ads are created for the audience who engaged with the ads by liking the post, commenting, opening but not filling the form, filled the form, watched some percent of video, etc.