Imperial Towers
Imperial Towers, located in Nirmal Nagari, Diva (East), Thane, is a premium residential project by Unique Buildcorn Builders & Developers in collaboration with Maa Laxmi Group. Offering well-designed 1 BHK and 2 BHK homes, along with retail spaces, the project blends comfort, exclusivity and modern living.
CLIENT BRIEF
- Sell-Out Objective: Launch and fully sell one entire wing of Imperial Towers A2, targeting both 1 BHK and 2 BHK segments.
- Lead Pipeline: Establish a robust digital lead-generation funnel for units priced between ₹25.8 L–₹32.49 L (1 BHK) and ₹37.27 L–₹44.22 L (2 BHK)
- Market Visibility: Enhance project visibility and engagement among prospective homebuyers in Thane’s Diva and surrounding localities.
CLIENT REQUIREMENT
- Social Presence: Manage and optimize social media channels (Facebook, Instagram) to showcase project highlights and drive local interest.
- Digital Campaigns: Design and deploy targeted ad creatives emphasizing 1 BHK at ₹33 L and 2 BHK at ₹46 L offers to attract high-intent enquiries.
- Conversion Asset: Develop a dedicated, conversion-focused landing page with project details, floor plans, pricing and a lead capture form.
- Built a responsive landing page for Imperial Towers A2 featuring virtual tours, floor plans and key pricing details.
- Integrated clear CTAs for “Book a Site Visit” and “Request Brochure,” capturing visitor details directly into the CRM.
- Ensured fast load times and mobile optimization to minimize bounce rates and maximize user engagement.
- Curated and scheduled engaging posts on Facebook and Instagram, highlighting amenities, project artwork and localized updates.
- Grew a community of followers by targeting audiences in Diva (East), Khardi and surrounding Thane suburbs, resulting in a steady increase in organic engagement.
- Leveraged the official Facebook page (Imperialtowersdiva) to post real-time site visit invitations, construction progress and customer testimonials
Targeted Campaigns: Ran Facebook & Instagram ads focusing on “1 BHK from ₹33 L” and “2 BHK from ₹46 L,” geo-targeted to Diva (East) and Nirmal Nagari residents.
Lead Generation: Generated 300+ leads over the campaign period, with ~50% qualifying as high-intent enquiries.
Site Visits & Bookings: Converted leads into 15–20 weekly site visits, resulting in 2–3 confirmed bookings per week.
Wing Sold Out: Enabled the sales team to successfully sell out the entire designated wing through sustained digital efforts.