PROPERTY CONSULTANCY FIRM
Imperial is a property consultancy firm catering to builders and developers. Cosmic Entertainment was engaged to elevate the brand’s digital presence and enhance the public profile of its founder and director.
CLIENT BRIEF
• 70 km from Dahisar toll Naka
• 100% Certified ownership with clear title
• Gated community spread across 50 acres with 24×7 security.
• Fully managed and fully maintained organic farmland.
• Weekly home delivery of fruits & vegetables from your own farm to your doorstep.
• Project includes amenities like clubhouse and other recreational activities.
CLIENT REQUIREMENT
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Social media management,
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Website design,
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Branding,
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Google My Business optimization & SEO photography, videography
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Targeted advertising on Google and Facebook,
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Public Relations (PR) efforts for the company’s leadership.
- Developed a refined brand identity that conveys 21 Storeys’ expertise and reliability in the property consulting sector.
- Designed a new logo, selected a consistent color scheme, and developed a branding guide for use across all marketing materials.
- Created branded templates for presentations, proposals, and reports to ensure consistency in all client communications.
- Designed a modern, responsive website tailored to the needs of builders and developers.
- Created a sleek, professional design that reflects the premium nature of 21 Storeys’ services.
- Integrated features such as property listings, client testimonials, and a blog section to provide valuable content to visitors.
- Ensured the website was SEO-optimized to improve search engine rankings.
- Curated and managed content across 21 Storeys’ social media platforms, focusing on engaging posts that highlight industry insights, client successes, and the firm’s unique value propositions.
- Developed a content strategy that included regular updates, stories, and video content to build a strong online community.
- Ran targeted social media campaigns to increase follower count and engagement with potential clients and industry partners.
- Conducted thorough keyword research and optimized website content to rank higher for relevant search terms.
- Improved on-page SEO elements, including meta tags, headings, and internal linking, to boost organic search traffic.
- Built high-quality backlinks and conducted off-page SEO activities to further enhance the website’s authority and ranking.
- Optimized 21 Storeys’ Google My Business profile to enhance local search visibility and attract more inquiries.
- Regularly updated the profile with new photos, posts, and client reviews to maintain an active and trustworthy online presence.
- Managed and responded to customer reviews to build credibility and foster positive relationships with clients.
- Carried out professional photoshoots and videography sessions to capture the essence of 21 Storeys’ projects and services.
- Produced high-quality visual content for use on the website, social media, and in marketing campaigns.
- Created video testimonials and case studies to showcase client success stories and the firm’s impact in the industry.
For 21 Storeys, we started website errors as there were many glitches which needed to be solved. Also it was outdated so needed to add all the projects with all the latest updates. Made new forms on the website and added projects dropdown in it so that it would be easier to connect with their CRM tool and segregated leads to the sales team properly. On page (technical seo) was done for the website in accordance with it off page submissions were done. Google My Business was created for their official Head Office and blogs, images were updated with reviews to increase account activity. Initially we started with Facebook ads which were created according to the specific projects. For Eg: If the ads are running for the Kalika Heights the targeted audience will be used according to the project price, then the age, gender, location like thane (20+km). Most of the creatives used in the ads were motion graphic videos as the project has a luxury touch to its home designs which can only be displayed better on video ads. Story ads (only fb and insta story) to retarget and retain customer attention for the brand. Video ads were also made to target users on the Google search engine and its networks/partner sites (like Youtube).
- Launched targeted Google Ads campaigns to drive traffic to the 21 Storeys website.
- Focused on high-conversion keywords and tailored ad copy to attract builders, developers, and other industry stakeholders.
- Monitored and optimized campaigns to ensure cost-effectiveness and high ROI.
- Executed Facebook advertising campaigns aimed at increasing brand awareness and generating leads.
- Utilized precise demographic and interest-based targeting to reach the right audience.
- Designed eye-catching ad creatives and tested multiple variations to determine the most effective approaches.
- Developed a PR strategy to enhance the public profile of the founder and director of 21 Storeys.
- Secured media coverage in industry publications, online platforms, and local news outlets to highlight their expertise and leadership.
- Managed speaking engagements, interviews, and other public appearances to position the founder as a thought leader in the real estate consulting space.
- Increased Online Presence: Enhanced the digital footprint of 21 Storeys, resulting in a 45% increase in website traffic and improved social media engagement.
- Lead Generation: The Google and Facebook ad campaigns led to a 35% increase in qualified leads, driving business growth.
- Stronger Brand Identity: Successfully established a cohesive and professional brand identity that resonates with the target audience.
- Enhanced PR Profile: Elevated the public image of the founder and director, leading to increased visibility and credibility in the industry.