WASAN TOYOTA
Wasan Toyota UTrust is the pre-owned car division of Wasan Toyota, one of Mumbai’s trusted Toyota dealerships. Serving the Eastern corridor of the city—from Sion-Chembur to Panvel—Wasan Toyota UTrust specializes in the resale of premium, certified used cars under the Toyota brand umbrella. The brand focuses on providing reliable second-hand vehicles with a seamless customer experience backed by Toyota standards.
CLIENT BRIE
- Strengthen online visibility for the UTrust division through strategic content and social media presence
- Drive targeted traffic and inquiries via the official landing page for used Toyota vehicles
- Achieve consistent monthly closures from the Eastern Mumbai market, focusing on the Sion-Chembur to Panvel corridor
CLIENT REQUIREMENT
- Manage and refresh the Instagram page with consistent, engaging and up-to-date content to build brand recall
- Design, run and monitor performance-focused ads to drive quality leads
- Maintain and update the official Toyota landing page regularly.
Enhanced Social Media Presence: We revitalized Wasan Toyota Utrust’s Social media with fresh, engaging content to reflect the brand’s modern, trustworthy image. Updated posts helped increase visibility and customer trust.
Creative Ad Campaigns: We created ad creatives to promote Wasan Toyota Utrust’s pre-owned vehicles, focusing on the Eastern Mumbai market, from Sion-Chembur to Panvel, driving quality leads.
Optimized Landing Page Management: We maintained and updated their official Toyota landing page to enhance user experience and encourage conversions.
Maintained and regularly updated the official Toyota UTrust landing page to ensure fresh listings and accurate information. Integrated ad creatives and inventory screenshots for better visibility. Enhanced the user journey with a clean layout, making it easier for potential buyers from East Mumbai to explore and inquire about available pre-owned cars.
Managed Instagram for Wasan Toyota UTrust, featuring fresh creatives and inventory updates tailored for East Mumbai. Shared posts and stories designed to drive pre-owned car sales and inquiries. Focused on visual appeal and consistency to boost visibility and engagement — supporting monthly closure goals through targeted content.
Executed hyper-local lead generation ads for Wasan Toyota UTrust (Sion to Panvel) with a ₹30k–₹50k monthly budget, targeting verified car buyers for ₹10–15L inventory.
Achieved 3–5 monthly closures with customer acquisition cost as low as ₹7k–₹8k, using sharp creatives, clear CTAs and consistent performance optimization.
Maintained and updated Toyota’s official landing page content while running ad creatives via Service Prodigy, boosting traffic and delivering measurable ROI.